Johana Chylíková:
Měření validity a reliability otázek v šetření European Social Survey a jeho využití [5]

Chylíková, Johana. 2015. „Měření validity a reliability otázek v šetření European Social Survey a jeho využití.“ Data a výzkum – SDA Info 9 (1): 5-30

Abstract: The aim of this article is to present a trend in research on
measurement error in survey data and to suggest some problematic aspects of this approach. The article describes the Multitrait Multimethod
experimental design and its modifi cation into a 2 Split-ballot Multitrait
Multimethod (2 SB MTMM), which is used for experimental data collection
in the European Social Survey. The text shows how to analyze 2
SB MTMM data to obtain estimates of construct validity, reliability and
common method variance for a single questionnaire item, and how to
make use of these estimates. It also points to some problems encountered in 2 SB MTMM data analysis.

Keywords: survey, methodology, validity, reliability, data analysis, 2
SB MTMM

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